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Ahri Foxx. All rights reserved.
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Minimal Packaging, Maximum Impact

One of my all time favourite things to do is wrap up gifts for people. If I could, I would spend my time just wrapping presents for everyone, because sometimes that’s half the fun of giving! Which is why it was so important when we thought about packaging our own line of jewellery.

I wanted to move away from the usual drawstring case and make something that enhanced the minimal lifestyle everyone craves today. ¬†Looking back at some of our favourite products we unwrapped, and top of the list always came down to tech (here’s looking at you Apple). I was always so gentle in taking off the plastic and opening the box to find everything neatly in it’s place. Everything where it should be. And even though the extra accessories were cables or headphones, I still didn’t want to use anything as it sat lovingly in it’s case (I only just started using the charger from my iPod which I purchased 5 years ago).

That was the longevity I wanted to create in making our packaging. Something that felt high quality and that can display your pieces, but without breaking the budget. And something that felt just as precious and fun to open.

Even if you are buying for yourself, it should still feel as though you were receiving a gift. (sometimes that’s the best gift to get!)